I am a designer, entrepreneur and creative leader.
As a solutions focused Print & Graphic Designer with 14+ years experience in the apparel industry, I pair my professional experience managing complex projects with an energetic personality. I thrive when setting creative direction, and I'm a big believer in thoughtful design editing and constructive feedback. My career spans all things fashion, from European couture to American active wear.
Born and raised in Sweden, I have a natural penchant for the egalitarian approach to teamwork. I know that a great idea can come from anyone on a team, and that any position offers an opportunity to lead. When you strive to move past appearances you can get to the heart of things. I use insight, imagination, creativity, integrity and authenticity to put together successful teams and to create great product. The kind that balances right in that elusive sweet spot between timeless design and modern aesthetics.
